Resources

Read Helen's Marketing columns on capability-building

Marketing,January 2016

Are marketing leaders born or made?

Marketing,July 2014

Want to make it into Marketing’s ‘Power 100’? Here’s a two-pronged strategy for leaving rivals behind

Marketing,February 2013

What can we learn from those who’ve passed on?

Marketing,January 2012

No budget for new talent? Here’s how to improve the skills of the people you’ve got

Marketing,August 2011

Doing an MBA is hard. Very hard. Is it worth the investment?

For more of helen’s Marketing and Campaign columns, visit passionbrand.com