Read Helen's Marketing columns on capability-building
Are marketing leaders born or made?
Want to make it into Marketing’s ‘Power 100’? Here’s a two-pronged strategy for leaving rivals behind
What can we learn from those who’ve passed on?
No budget for new talent? Here’s how to improve the skills of the people you’ve got
Doing an MBA is hard. Very hard. Is it worth the investment?
For more of helen’s Marketing and Campaign columns, visit passionbrand.com