Resources
Read Helen's Marketing columns on capability-building
Powering out of the pack
Marketing,July 2014Want to make it into Marketing’s ‘Power 100’? Here’s a two-pronged strategy for leaving rivals behind
A marketing simulator
Marketing,January 2012No budget for new talent? Here’s how to improve the skills of the people you’ve got
A masterful exchange
Marketing,August 2011Doing an MBA is hard. Very hard. Is it worth the investment?
For more of helen’s Marketing and Campaign columns, visit passionbrand.com