How to ensure acquired marketing skills make the leap from the workshop to the real world? Sarah Hillas shares three tips from her 20 years’ experience with J&J.
Do ‘learning styles’ really exist? And is the oft-cited ‘Cone of learning’ really just a cone of codswallop? Someone needed to take a critical look and we have.
A new, global study from Millward Brown Vermeer shows that marketing capability is the biggest single factor in driving competitive advantage.
Great workshops are always a balance of dynamism, inspiration and interaction. In our experience, there are six vital stages to the perfect flow.
In over five years as an award-wining columnist for Marketing magazine – and now with a weekly slot in Campaign – Helen Edwards has written more than 300 columns on all aspects of branding. Here are five that specifically relate to capability building…