Real-world pitfalls and how to avoid them
How to ensure acquired marketing skills make the leap from the workshop to the real world? Sarah Hillas shares three tips from her 20 years’ experience with J&J.
Passionbrand
Progress
Resources
Science or nonsense? A critical look at Learning Theory
Do ‘learning styles’ really exist? And is the oft-cited ‘Cone of learning’ really just a cone of codswallop? Someone needed to take a critical look and we have.
Why marketing capability-building is business-building
A new, global study from Millward Brown Vermeer shows that marketing capability is the biggest single factor in driving competitive advantage.
What’s the right flow for a capability-building workshop?
Great workshops are always a balance of dynamism, inspiration and interaction. In our experience, there are six vital stages to the perfect flow.
Read Helen’s Marketing columns on capability-building
In over five years as an award-wining columnist for Marketing magazine – and now with a weekly slot in Campaign – Helen Edwards has written more than 300 columns on all aspects of branding. Here are five that specifically relate to capability building…