A vibrant, exciting way for teams to master the best-practice techniques of marketing and brand building – focusing on imaginative ways to apply them on their own brands in an ever-changing world.
All-round capability building in brand excellence, rooted in proven theory but not stuck there – from people who practise the techniques every day in the real world of contemporary marketing.
Suitable for groups of marketers at a range of levels. ‘Brand basics’ version for grads or younger marketers.
12 ready-made modules which can be adapted and customised for your organisation. Interactive sessions for 4-20 people. One day for one module (e.g. insights). Choose the modules most relevant to you. Fast-paced, thorough, energised and fun. Microsite for pre-read and bespoke e-progress follow up.
Your teams will emerge with greater clarity, confidence and capability in all the vital aspects of brand building.